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— 19 Dec 2012 —

Summer Time and the Livin' is Easy

Lori wears Marylux

Here is a quick peak at our latest summer time shoot on the beautiful yacht, Overdraft just off Mooloolaba.

Image courtesy of Davey Woodhouse


— 03 Dec 2012 —

Est Magazine and The Loop

Fritz Frames
Fritz Frames
Fritz Frames
Fritz Frames


Recently we were paid a visit by the lovely, Lynda Evans of Est Magazine and her favourite photographer, Toby Scott.

The pair spent a Sunday morning with us in the workshop talking about how it all began and taking some pretty amzing photographs of our work space, Fritz, our dog Cash and even me!

Once digital publication, Est Magazine had gone live with their artical on the 22nd of Novemebr it didn't take The Loop long to find it and re-blog it on their site.

Here is their glimpse into the workspace and mind of inspiring eyeware designer, Fritz Schwarz.

A boat builder by trade, German born Fritz began experimenting with timber frame eyeware at just 16 years of age. With a workshop based on Queensland’s Sunshine Coast and nestled beneath the soaring eucalypts of his home backyard, Schwarz’s bespoke frame-ware business has built a loyal and devoted following. With each pair taking 10 hours to make, using the same techniques of layering and sanding required for boat building, these designer frames are individually unique.

In 3 words describe your style.

Classic, organic and a little bit punk.

What are you currently working on?

Refining our production facilities and an artisan jewelry range made from miniature frames.

Where do you live and work right now?

Diddillibah on the Sunshine Coast

What design purchase have you made lately?

A black leather bag by Agenda, which was designed by a Melbourne based friend of ours, Lynette Clucas.

What do you covet?

Wisdom, patience and a hydrofoil Moth (sail boat).

Favourite blog/website?

I don’t have any – I only recently acquired a computer!

Favourite online shop?

EBay & Moda Operandi (they stock our frames).

No. 1 Design/Style tip?

Under promise and over deliver.

What are you reading?

The Rhino Handbook, The Great Gatsby by F. Scott Fitzgerald & The Fourth Bear by Jasper Fford.

What are you listening to?

The Shins, Violent Femmes, The Doors and a lot of classical music.

What are you watching?

Breaking Bad and a box set of Herzog / Kinski films.

What is your greatest extravagance?

Handmade pony leather shoes.

Where do you go to for inspiration?

The ocean.



Est Magazine is a free digital publication that showcases the best in global living with an Australian twist.

Created as a platform to share the talents of designers and creatives from around the globe, Est Magazine seeks out the best in interiors, fashion and travel and wraps it up in a beautifully presented digital edition.

Check out the latest edition of Est Magazine – The Grand Tour Issue – available online for free at


— 10 Apr 2012 —

Tara O'Hehir's Phantom-Like Subjects

Tara O'Hehir, Fritz Frames, Chinook in PNG Burl
Tara O'Hehir, Fritz Frames, Shamal in Zebrano
Tara O'Hehir, Fritz Frames, Willy Willy in Walnut Burl


 Tara O'Hehir Helps Sell Frames with Phantom-Like Subjects

Published: Apr 3, '12 


Trendhunter Blog Post -

Tara O’Hehir, a London, UK-based photographer, has found the perfect way to accentuate the look of glasses on a human face; she’s eliminated the rest of the person, leaving behind only the eyes, noses and mouths of her subjects. The results are photos of phantom-like people wearing stylish frames that just seem to pop right off the screen. It’s such a simplistic, yet effective way of directing people’s attention to the product being sold, which in this case is Fritz Frames’ hand-crafted timber glass frames.

The manner in which Tara O’Hehir has manipulated her photos makes it appear as though a talented artist rendered each face using a pencil. In certain pictures, the cheeks of her subjects seem to fade effortlessly into the background, amplifying the ghostly effect of her images.

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