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— 13 Feb 2017 —

Fritz 2000

What a milestone!

6 years in and over 2000 frames have been handcrafted here at Fritz Frames HQ on the Sunshine Coast, Australia.

Nearly exactly 3 years ago we hosted our 1000th frame (PUNK) party and on Saturday the 2nd July we partied again. This time like VILLAINS!

With the passing of time we are able to see the patterns and flow of our big picture creativity and it’s the bigger picture of Fritz Frames we are now putting our efforts into.

We’ve worked hard to sustain what we started back in 2010, crafting on average one frame per day! It’s very labour intensive as each frame is hand crafted from start to finish in a process that takes about 10 hours per frame.

Over the last 6 years we’ve had a few amazingly proud moments; we’re two-time winners of the ODMA Awards of Excellence – Sunglasses Category and we have been nominated for several categories each year. But most importantly, we’ve fostered wonderful working relationships with over 30 optometrists worldwide who love and sell our frames.

Thanks to everyone who has made this journey possible!
Here’s to creating more beautiful eyewear well into the future.

 

— 30 Jun 2016 —

Why we play with timber

The idea to layer carbon and timber veneer in the creation of our frames comes from the techniques found in boat building. The short, high performance luxury vessels are the inspiration for Fritz Frames.

Fritz himself, comes from a boat building background having grown up on a island in the Baltic Sea and then mastering his trade in traditional & modern boat yards in far north Germany. He now resides across the world under the placid blue skies of the Australian Sunshine Coast. It’s here that he built himself his own home and workshop nestled into the hinterland.