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— 30 Oct 2012 —

Fritz Frames / AD Design Competition

Mia Parcell

 

The Fritz Frames team is back from the recent Analogue/Digital Creative Conference on the Gold Coast. World renowned galleries, companies and a new generation of artists came together to give a real insight into what's happening now and into the future with all things design. One of the highlights of the event was the exciting collaboration of the Fritz Frames x Analogue/Digital design competition.

When the call went out offering Australian residents the rare opportunity to custom design a pair of handmade spectacles or sunglasses, we had a great response. Aspiring designers were required to come up with a 2D template using Adobe Illustrator or In Design to communicate their idea to Fritz, who engineered the technical facets to create the designs of chosen finalists. The six finalists’ finished timber frames were showcased at the event and the vote went out to the public.

The winner on the day was Michael Madden for his cutting edge frame, the 'Raven'.  Michael walked away with his own custom Fritz Frames and thousands of dollars in prizes including Adobe CS6 Design Premium Software, FEIT Direct leather goods, a 12-month prescription to Desktop Magazine and the full red carpet treatment at the Analogue/Digital Creative Conference.

A fabulous time was had by all and it was a real celebration for the six talented finalists. Albert Basha, Mia Parcell, Lynn Savery, Isobel Badin, Jondelle Watkins and Michael presented designs as diverse as they were unique. This talented group of up and coming designers are ready to make their mark in the industry, with some of the frames now featured as signature styles in the latest Fritz range. The opportunity to collaborate on this project with Analogue/Digital and to foster emerging talent has been a great source of inspiration for the team at Fritz Frames. Stay tuned for the next creative adventure in the near future.

 

 

— 10 Oct 2012 —

Belle Magazine

Belle Magazine Oct/Nov 2012
Belle Magazine - Fritz Frames, Cutlux
Belle Magazine - Fritz Frames, Nor'Wester
 

— 01 Jun 2012 —

Beauty In Plain Sight

Salt Magazine Winter '12
Salt Magazine Winter '12
Salt Magazine Winter '12
 

— 10 Apr 2012 —

Tara O'Hehir's Phantom-Like Subjects

Tara O'Hehir, Fritz Frames, Chinook in PNG Burl
Tara O'Hehir, Fritz Frames, Shamal in Zebrano
Tara O'Hehir, Fritz Frames, Willy Willy in Walnut Burl

 

 Tara O'Hehir Helps Sell Frames with Phantom-Like Subjects

Published: Apr 3, '12 

 

Trendhunter Blog Post - http://www.trendhunter.com/trends/tara-ohehir

Tara O’Hehir, a London, UK-based photographer, has found the perfect way to accentuate the look of glasses on a human face; she’s eliminated the rest of the person, leaving behind only the eyes, noses and mouths of her subjects. The results are photos of phantom-like people wearing stylish frames that just seem to pop right off the screen. It’s such a simplistic, yet effective way of directing people’s attention to the product being sold, which in this case is Fritz Frames’ hand-crafted timber glass frames.

The manner in which Tara O’Hehir has manipulated her photos makes it appear as though a talented artist rendered each face using a pencil. In certain pictures, the cheeks of her subjects seem to fade effortlessly into the background, amplifying the ghostly effect of her images.

References:

behance.net & designcollector.net